Vaccinate
The Block

Uber / 2021
Integrated

  • Agency: R/GA US
    Director + Photographer: Tyler Mitchell
    Featured Talent: Spike Lee

  • Webby x1/ 2022
    One Show / Merit / 2022

    Shortlist:
    AICP Next / 2022
    ADC / 2022

In 2021, everyone was over it. Over the pandemic, over vaccination talk…and definitely over Uber.

So we rallied for them to ‘do the right thing’ and partner with the very opinionated yet very respected Spike Lee and a cohort of local, community based experts to build trust for vaccines and Uber.

Over 2 million rides in the first month, over 100K vaccinated, and over $2.4M in public donations. And for the first time in a long time, a huge uptick in positive sentiment for the brand.

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