Sports, Culture and Creativity
ESPN
@ R/GA US
In a global pandemic, the role of sports took on a completely new meaning, from mental escape to social action. And we created the work that brought it all together for the brand that sports calls home.
House of ‘98
2020
Social + DotCom
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Agency: R/GA US
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One Show / Merit / 2021
Clio Sports / Silver x1 / 2021
Webbys / Nominee / 2021
Jordan. Pippen. Rodman. The Chicago Bulls. The Last Dance.
VHS Tapes, Oakley shades, beepers and a lot of drama.
To promote the series with ESPN in 2020, we built a digital experience that took you ALL the way back to 1998 so you can relive the action the way we did, with ESPN archival content, vintage music videos, the hottest music playlists, interviews, game clips and more, in collaboration with The Undefeated.
Rise Together
NBA Playoffs 2020
Social
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Agency: R/GA US
In 2018 that lady told Lebron to just “shut up and dribble” when it came to politics. Two years later, during crucial time in culture and the sport, ESPN and the NBA decided to speak even louder, dedicating their most most coveted media placements for a joint brand message and community action for the 2020 Playoffs.
In parallel, the Champion Black Businesses platform was also launched to keep the spirit of the campaign alive beyond the moment.
