Black Beauty Is Beauty

Sephora / 2022
Social

  • Agency: R/GA US
    Director: Garrett Bradley

  • Webby x2 / 2022

    ADC / Gold x1 / 2022

    Clio / Bronze x3 / 2022

    One Show / Merit / 2022

    Fast Company World Changing Ideas / Honorable Mention / 2022
    Fast Company Innovation by Design / Winner / 2022

    AICP x2 / 2022

    Cannes Lions / Silver x1 / 2022
    Cannes Lions / Shortlist x1 / 2022

    London International Awards / Silver x1 / 2022

There’s French Beauty and K Beauty…but what exactly is Black Beauty??

In celebration of Sephora’s commitment to the 15% Pledge, we sought to present a visual thesis on what ‘Black Beauty’ is, and how the world’s most influential, and inclusive beauty culture has been hidden in plain sight. Starting with the film, the campaign also extended to social, an editorial partnership with New York Magazine and a brilliant, thought-provoking SEO collab with Google.

In addition to the work’s many awards, Black Beauty is Beauty was included in the UK’s A-Level Study Curriculum for Media Studies.

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