No Pride
No Sport
Nike / 2023
OOH + Social
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Agency: R/GA US
ECD: Matt Jakob
BEST CREW:
Juliette Arnaud, Leah Alfonso, Tess Baker, Teddy Black, Andres Silva Bello, Frederick Brown, Agustina CarneroSturm, Pedro Coelho, Agostina Colantonio, Minjie Gao, Antonella Geminelli, Michaeljon Greene, Carrie Hamm, Colin Hodges, Tim Hutchison, Satoko Iinuma, Matt Jakob, Leonardo Jesus, Erica Jensen, Ally Johnson, Janaina Kam, Rob Kent, Grace Liu, Meghan Lorito, Bridget Hildebrandt, Ren Hom, Flavio Montiel, Rafael Ponzini, Natalie Roback, Virginia Saldano, James Skidmore, Becca Shead, Raqib Sheikh, Danielle Small, Julian Soto, Antonio Souza, Artiana Wynder, Emma Ziesemer
Nike's first-ever global LGBTQIA+ Pride campaign, crafted with the intent to create a stand-alone brand moment for Nike’s commitment to trans and queer athletes.
Purposely not connected to product, a moment, or an athlete—just Nike’s wholehearted support of the community.
Rather than throw the brand into the sea of rainbows in June, we waited until the end of the month to launch a global social and OOH experience with one simple truth: No Pride, No Sport. LGBTQIA+ Athletes have been here since the dawn of sport, and it was time that the world's strongest brand in sport say it.
