No Pride
No Sport

Nike / 2023
OOH + Social

Agency: R/GA US
ECD: Matt Jakob

Nike's first-ever global Pride campaign, crafted with the intent to create a stand-alone brand moment for Nike’s commitment to trans and queer athletes. Purposely not connected to product, a moment, or an athlete—just Nike’s wholehearted support of the community.

Rather than throw the brand into the sea of rainbows in June, we waited until the end of the month to launch a global social and OOH experience with one simple truth: No Pride, No Sport. LGBTQIA+ Athletes have been here since the dawn of sport, and it was time that the world's strongest brand in sport say it.

Plenty of people hated it, plenty more people showed up with love.

Love Has No Labels

American Express