No Pride
No Sport
Nike / 2023
OOH + Social
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Agency: R/GA US
ECD: Matt Jakob
Nike's first-ever global Pride campaign, crafted with the intent to create a stand-alone brand moment for Nike’s commitment to trans and queer athletes. Purposely not connected to product, a moment, or an athlete—just Nike’s wholehearted support of the community.
Rather than throw the brand into the sea of rainbows in June, we waited until the end of the month to launch a global social and OOH experience with one simple truth: No Pride, No Sport. LGBTQIA+ Athletes have been here since the dawn of sport, and it was time that the world's strongest brand in sport say it.
