Love
Lives On
Ad Council / 2023
Integrated
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Agency: R/GA US
Directors: Andre Muir + Justin PolkPhotographer: Myesha Evon
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The Gentle Giant Awards:
Fast Company / Finalist / Innovation by Design Awards / Most Creative Marketing Campaign / 2023
American Advertising Federation / Mosaic Awards x 1 / 2023
Anthem Awards / Gold / 2023
Cannes Lions / Bronze x 2 / 2023
Cannes Lions / Shortlist x 4 / 2023ADC / Silver + Bronze / 2023
Webby / 2023
One Screen / Casting + Shortlist x3 / 2023
One Show / Bronze / 2023
One Show / Merit / 2023
Clio / Silver + Bronze / 2023London International Awards / Bronze x 4 / 2022
The AdCouncil’s Love Has No Labels was built on showing America how bias shows up in their everyday lives. But after the summer of 2020, the zeitgeist needed something just awareness. It was time to spark action. So instead of facts and figures, we went back to basics and decided to connect with the power of storytelling.
Designed to touch the hearts and minds of American’s “Movable Middle,” Love Lives On is a celebration of the lives we commemorate and a testament to the power that everyday people have when they decide to take action, big and small, for their communities. This is love, and it is how love lives on.
Along with The Gentle Giant, we created three social docu shorts and an integrated campaign that was designed to provide simple modes of action for those who were stuck in the loop of “what can I do?”
The campaign was anchored on a 7-minute short film, The Gentle Giant, created in partnership with The George Floyd Memorial Foundation and launched on Hulu, a first for the platform.
