Sephora
2021-2024
Broadcast, Social, Print + Retail
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Agency: R/GA US
Directors shown:
‘Gift More’ / Holiday 2021: Cole Webley
‘Yes to Something Good’ / Black-Owned Beauty: Matthew Dillon Cohen
‘Beauty For All’ / Holiday 2021 Promo: Christine Yuan
‘Forward’ / Clean Beauty: Bianca Poletti
‘It’s All Beautiful’ / Experience: Gia Coppola
’A Match Come True’ / Color IQ: Bianca Poletti‘Good News For Great Hair’ / Matthew Dillon Cohen
Proud to have personally pitched and won this business in 2020, growing the account from a $500K, one-off project account to an $11M dollar, multi-campaign partner, with a relationship built on trust, instinct, and a love for modern, effective, and inclusive storytelling with a cohort of directors that included Gia Coppola, Bianca Poletti and Matthew Dillon Cohen.
