New Court City (Baby!)

Maybelline / 2025
Broadcast, Print, Retail

  • Agency: GOTHAM / McCann Worldgroup
    Director: Henry DaCosta
    Photographer: Matt Jones

When the US Open is in town, the whole city is your court. Well, if you’re Naomi Osaka. So to prove how Maybelline’s SuperStay lives up to it’s name, we took over a little city block on a summer day and made it happen from Manhattan to Queens.

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Maybelline | Only Icons | 2024