I pitched and won this business on the premise of making Uber a more human brand for a global pandemic recovery. And this, was certainly that.
Some people didn’t trust vaccines.
Some people didn’t like Uber.
In the end, we rallied for them to do the right thing, and then we made the things to get people vaccinated, with over 2 million rides in the first month, over 100K vaccinated, and over $2.4M in public donations. And for the first time in a long time, a huge uptick in positive sentiment for the brand.
Agency: R/GA New York
Director + Photographer: Tyler Mitchell
Featured Talent: Spike Lee
Winner:
Webby / Integrated Campaign / 2022
One Show / Merit, Influencer Marketing / 2022
Shortlist:
AICP Next / Integrated Campaign, Influencer, Social / 2022
ADC / Design for Good, Advertising Direct & Integrated, Social Media, Mobile Content Strategy / 2022