Proud to have personally pitched and won this business in 2020. Since then, the Sephora X R/GA NY partnership has grown from a $500K, one-off project account to an $11M dollar, multi-campaign partner, with a relationship built on trust, instinct, and a love for modern, effective, and inclusive storytelling. OMM hates it, which to me—is a good thing.
Directors shown:
‘Gift More’ / Holiday 2021: Cole Webley
‘Yes to Something Good’ / Black-Owned Beauty: Matthew Dillon Cohen
‘Beauty For All’ / Holiday 2021 Promo: Christine Yuan
‘Forward’ / Clean Beauty: Bianca Poletti
‘It’s All Beautiful’ / Experience: Gia Coppola
’A Match Come True’ / Color IQ: Bianca Poletti
‘Good News For Great Hair’ / Matthew Dillon Cohen