In celebration of Sephora’s commitment to the 15% Pledge, we sought to present a visual thesis on what ‘Black Beauty’ is, and how the world’s most influential, and inclusive beauty culture has been hidden in plain sight. Starting with the film, the campaign also extended to social, an editorial partnership with New York Magazine and a brilliant, thought-provoking SEO media buy.
Agency: R/GA New York
Director: Garrett Bradley
Educational Inclusion: United Kingdom A-Levels (SAT equivalent) Study Curriculum for Media Studies
Winner:
Webby / Corporate Social Responsibility Campaign / 2022
Webby, People’s Voice / Corporate Social Responsibility Campaign / 2022
ADC / Gold / Fusion / 2022
Clio / Bronze / Digital + Mobile / 2022
Clio / Bronze / Fashion + Beauty / 2022
Clio / Bronze / PR / 2022
One Show / Merit / PR / 2022
Fast Company World Changing Ideas / Honorable Mention / 2022
Fast Company Innovation by Design / Winner / 2022
AICP / Winner / Social Media / 2022
AICP / Winner / Purpose Driven / 2022
Cannes Lions / Silver / PR / 2022
Cannes Lions / Shortlist / Sustainable Development Goals
London International / Silver / Beauty / 2022