We may all know Quest from their boxes that are seemingly in every doctor’s office, from their distinguished green logo splashed onto a white box. For over 60 years, Quest Diagnostics has risen as a health industry leader - most known for their scientifically backed diagnostic testing. With the recent convergence of the pandemic and at home tests, Quest saw an opportunity to set the foot forward as a DTC marketplace.
They approached R/GA with a little ask in mind: how to bring aboard loyal customers and position Quest to be relevant over a long course of time with their direct to consumer offerings?
We said: “Put Your _____ To The Test”
Ad Age / Healthcare Marketing Impact Awards / Gold, Integrated Campaign of the Year / 2023