Maye Musk is living proof that age is truly just a number and “grandmother” is just a title. This product spot for the CG + Olay collection resonated with a number of ageless beauties, culminating in a 17.1% increase in sales shortly after launching. Who knew my new favorite supermodel would be 69 years young?
Agency: Droga5
Director: Matt Lamber
Creative Director: Shannon Washington, Ray Smiling
Editorial: Cartel