H&R Block has always been an ‘everyday people first’ company, so after a few years of veering off course, they came to Deutsch LA, where we decided to completely revamp things with the introduction of ‘Block Has Your Back,’ a look into the everyday world of tax season absurdities and the creation of Lisa, their all-knowing, all-caring, tax-loving brand ambassador. Even Stephen Colbert and Jeff Goldblum got in on the fun, a great way to end an inaugural campaign season.
Agency: Deutsch LA
Director: Jonathan Krisel