An anthem film celebrating the power of beauty and self-creation. The new CoverGirl celebrates every woman's power to create who she is - and who she wants to be. All in the mirror. This film also serves as an introduction of CoverGirl's new slogan, "I Am What I Make Up," new talent and a new brand identity.
Agency: Droga5
Director: Matt Lambert
Creative Director: Shannon Washington, Ray Smiling
Editorial: Cartel
Editor: Edward Line
Merit / One Show / 2018