American Express backs small business owners so they can grow their businesses to their full potential — possibly beyond their wildest dreams.
So we partnered with MJZ, award-winning director Gary Freedman and photographer Michelle Watt to drive awareness that Amex is the best partner to back SBOs through it all… and to help drive growth for whatever growth means to them.
The result was an integrated B2B campaign that was anything but your typical B2B campaign, headlined by a series of comedic spots highlighting a myriad of small businesses and the moment they took off, whether it be a global beauty trend or a jacked up musical dance.
Agency: R/GA US
Director: Gary Freedman
Photographer: Michelle Watt
2022
Winner:
FCS Awards / B2B, Silver / 2022
IAC Awards / Best Financial Services Online Campaign / 2022