The summer of 2020 changed everything for everyone. And while plenty of people said many loud things. Many nice things. My R/GA NY team and I quietly got to work with our partners at the Ad Council for their iconic campaign Love Has No Labels.
Love Lives On is a celebration of the lives we commemorate and a testament to the power that everyday people have when they decide to take action, big and small, for their communities. This is love, and it is how love lives on.
This 360 campaign is anchored on our 7-minute short film, The Gentle Giant, made in partnership with The George Floyd Memorial Foundation and launched for the first time ever on Hulu.
Agency: R/GA New York
Directors: Andre Muir + Justin Polk
The Gentle Giant Awards:
Fast Company / Finalist / Innovation by Design Awards / Most Creative Marketing Campaign / 2023
American Advertising Federation / Mosaic Awards / Innovative Narratives / 2023
Cannes Lions / Bronze / Film: Culture & Context / 2023
Cannes Lions / Bronze / Entertainment/ 2023
Cannes Lions / Shortlist / Film Craft: Script, Direction / 2023
ADC / Silver / Film Craft - Direction / 2023
ADC / Bronze / Film Craft - Writing / 2023
Webby / Diversity, Equity & Inclusion / 2023
One Show / Bronze, Long Form Single Video / 2023
One Show / Merit: Direction, Casting, Writing / 2023
Clio / Silver / Branded Entertainment & Content, Film - Scripted / 2023
Clio / Bronze / Film, Five Minutes and Over
London International Awards, 2022
Branded Entertainment / Public Service+Social Responsibility / Bronze
Branded Entertainment / Zeitgeist / Bronze
Online Film / Public Service/Social Responsibility / Bronze
Online Film / Zeitgeist / Bronze