Here is my official answer to “What Do You Do?”:
I am a Creative Director and Strategist specializing in original Integrated Marketing and Digital Experiences.
which means: I am a professional anomaly that works. I concept and oversee the execution of great campaigns, boutique and mass consumer experiences and digital/video content that people want to share. I also consult, concept and manage projects for a select group of artists and culture-makers.
i’ve also been called: A secret weapon.
and i started early as: A graphic designer, photographer, part-time writer & print maker.
in my spare time: I publish ParlourMagazine.com, a global lifestyle destination for women of color. I also created the Feminist Enough project, which gives fresh voice to women of color who believe in modern feminist ideals, powered by video and social media. I collect passport stamps, I’ve added Brasil, Cuba, Honduras, El Salvador, France, Barbados, UK, Spain, Canada, Argentina and more to my collection in the past 3 years.
but my dream response would be: I travel, I live and bake cookies. I love cookies…..and all things Darth Vader. I believe in the force.
Take one great idea. Combine a global perspective, a multi-dimensional work history and pristine social currency and watch that one concept develop into an action that can inspire and influence. This is what I do. I am a creative strategist and director specializing in the freshest integrated & digital experiences. Existing at the cross-section of creativity, strategy and execution, I am always ready for a challenge. After all, you can’t fake fresh!
BFA, Howard University – Washington, DC | 2002
talents:
Creative Direction
Creative Strategy
Digital Production & Project Management
Social Media Strategy & Management
Conceptual & Treatment Writing
Event Design & Production
Image & Video Production
Budget & Vendor Management
Dog Whispering
tech:
Microsoft Office. Adobe Creative Suite + After-Effects, XML, HTML5, Final Cut/iMovie, and WordPress CMS input and management. Display & Search Advertising and SEO tactics. Online Metrics & Data interpretation. Skilled Photo/Video Editor, Retoucher and Photographer. Published part-time culture journalist and critic.
Integrated, Digital/Social Media, Direct and Experiential Marketing for Fashion, Music, Beauty, Wine & Spirits and Lifestyle brands
recent clients & agencies:
Perrier / Nestle Waters
AOL Time Warner
Ciroc Ultra Premium Vodka
Kodak
Guinness
Sony Ericsson
Giant Step
iris Experience
Blue Flame
Grey Goose Vodka